![]() If there are images in this attachment, they will not be displayed. Two more spots are on tap as ESPN prepares for the NBA's 76th season, which begins Oct. "We wanted to embrace this pivotal moment of change and bring our storytelling to life in a new way, with visually and emotionally, that matches what the league and the fans are experiencing." "We want this work to excite all types of NBA fans by celebrating a rare time in league history-one sparked with new debates, new star power and new stories," says A&L strategist Millie Tunnell. (The Golden Gate Bridge is right there! Squint, people!) For example, Curry isn't playing in a Yes album cover, but a stylized version of San Francisco. "Once we picked the players, we built a custom dreamscape around each one, and peppered in easter eggs that nod to each player's story and team," adds agency ACD Brett Simone. ![]() "Using footage of legends like Bird, Jordan and Kobe felt like a great way to honor their contributions and compare the game today with the beauty of years' past." "We want to celebrate the veterans and rookies that make up the NBA today while appreciating the time of greatness in which we find ourselves," A&L creative director Andrew Kong tells Muse. The NBAs Last Two Minute report confirmed a missed foul call on Klay Thompson at the end of Kings-Warriors on Monday. Larry Bird, Michael Jordan and Kobe Bryant - Appear via archival footage.Jayson Tatum - Shoots through a Boston Celtics-inspired Irish storm.Joel Embiid - Evades celestial defenders.Kevin Durant - Flies through the sky for a layup.Giannis Antetokounmpo - Deftly blocks his own shot.Nikola Jokić - Way up in the Rockies, charging hard to the hoop.Luka Dončić - Airborne horses can't guard this dude.Steph Curry - Hits a three pointer in what appears to be a Roger Dean painting circa 1973.Devin Booker - Executes a desert alleyoop.LeBron James - Tosses chalk for the first time ever anywhere. ![]()
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